What to Look for in an Independent College Counselor
After over twenty years in college admissions and counseling, I’ve learned that not all counselors are created equal. Here are the key qualities to look for in an independent counselor—and why they matter.
Choosing the right college can feel overwhelming—for both students and families. With thousands of options across the country and a seemingly endless list of application requirements, having a knowledgeable and trustworthy guide can make all the difference. That’s where an independent college counselor comes in. But how do you choose the right one?Choosing the right college can feel overwhelming—for both students and families. With thousands of options across the country and a seemingly endless list of application requirements, having a knowledgeable and trustworthy guide can make all the difference. That’s where an independent college counselor comes in. But how do you choose the right one?
1. Professional Affiliations Matter
A counselor’s involvement in professional organizations is more than just a line on a résumé—it’s a sign of their commitment to ethical standards, continuing education, and student-first practices. Look for counselors who are members of reputable associations such as:
NACAC (National Association for College Admission Counseling) – This is the gold standard. Members agree to follow a code of ethics and stay up-to-date on the latest trends and policies in college admissions.
NCAN (National College Attainment Network) – Counselors involved in access organizations like NCAN are typically passionate about equity and college success for all students.
NPDA (National Portfolio Day Association) – For students in the arts, affiliation with NPDA shows a counselor’s expertise in portfolio-based admissions.
As someone who’s proud to be a member of these organizations—and who has presented at national and regional conferences—I can attest to how these networks keep counselors sharp, informed, and focused on student success.
2. Admissions Experience: On the Inside and Outside
Counselors who have worked on both sides of the admissions desk bring invaluable insight. My career began in admissions at Oberlin College and Conservatory, my alma mater. From audition-based applications to conservatory standards, I guided hundreds of young musicians through the nuanced admissions process.
Later, I continued admissions work at USC’s Thornton School of Music and School of Cinematic Arts while earning my MFA in Film Production. Finally, I worked at UC Santa Cruz reading and evaluating hundreds of transfer applicants. Having reviewed applications for both creative and academic programs, I understand what makes an applicant stand out across a wide spectrum of disciplines.
Now, I work exclusively with high school students, helping them with every step of the application process - from course selection and summer plans as high school freshman, to test prep / essay writing / college lists / visits / and application review for every step of senior year applications.
This dual perspective allows me to demystify the process for students—whether they’re aiming for Ivy League research institutions, UC campuses, or elite arts schools.
3. Specialized Knowledge
Not all students follow the same path—and neither should all counselors. Students applying to visual or performing arts programs need someone who understands portfolios, auditions, and the distinct language of creative disciplines.
As former Director of Admission at both Otis College of Art and Design and ArtCenter College of Design, I’ve traveled the world reviewing portfolios and coaching young artists. I’ve also worked at Disney Feature Animation on films like The Princess and the Frog and Wreck-It Ralph, giving me a real-world perspective on how education connects to creative careers.
But I’m not just an “arts counselor.” I regularly work with students across STE(A)M fields, and I bring deep expertise in the UC application system, including how to structure PIQs and approach Common App essays strategically, as well as Private Colleges through the Common Application and standardized test prep.
4. Commitment to Student-Centered Counseling
A good counselor doesn’t just help students get in—they help students figure out where they’ll thrive. When I worked with Students Rising Above, a Bay Area nonprofit, I guided first-generation students through every step of the process. That experience deepened my belief that there is a great college for every student, and that matching a student’s passions, goals, and personality to the right environment is key.
This holistic, individualized approach has remained my cornerstone at ESM Prep, where I work closely with students and families to develop plans that are personal, strategic, and inspiring.
In Conclusion
A strong independent counselor brings more than just knowledge—they bring experience, empathy, and integrity. Look for someone who’s walked the path from both sides, who holds respected professional affiliations, and who takes the time to truly understand each student’s story.
If you’re ready to explore how an experienced counselor can support your college journey, I’d be honored to help.
